Bryan Stockton resigns as Mattel CEO.

Mattel stock price vs. Hasbro stock price at certain times:

January 29th, 2013 (The day Princess Twilight was officially revealed):
MAT:  $37.26
HAS:  $37.22

June 28th, 2013:
MAT:  $45.31
HAS:  $44.83
The last day Mattel’s stock price was greater than Hasbro’s

November 22nd, 2013:
MAT:  $45.71
HAS:  $52.88
The day before Season 4 of MLP: FiM Premiers.

December 31st, 2013:
MAT:  $47.58
HAS:  $55.01

December 31, 2014:
MAT:  $30.95
HAS:  $54.99

January 26th, 2015:
MAT:  $26.64
HAS:  $54.85

Since January 29, 2013, Hasbro’s stock price has gone up 47.4% while Mattel’s has gone down 28.5% percent. To be fair, Hasbro’s stock price has been greater than Mattel’s more often than not since FiM began airing. Given that Mattel had long been the so-called toymaker for girls with Barbie, American Girl, and Monster High; but that advantage has been eroded by MLP, Equestria Girls, and Nerf Rebelle. Losing the Frozen contract doesn’t help. Hasbro has always the advantage with boys with Transformers and now with Marvel.

I’m sure there are other factors leading to this besides Princess Twilight, but I strongly feel MLP is part of the biggest.



“Future Vision”

Written by Lamar Abrams, Hellen Jo
Steven learns that Garnet can see into the future and becomes curious about the possible dangers that lurk around him.

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Take to the skies! A voyage with the Breezies to San Fransiscolt awaits you. BABSCon embarks on a journey to bring you Natasha Levinger, writer extraordinaire and fabulous flyer. Come join us as we soar through the clouds!

Joining My Little Pony: Friendship is Magic in Season 4, Natasha Levinger quickly made a splash with the episodes “Pinkie Apple Pie” and “It Ain’t Easy Being Breezy.” She also wrote the “A Case for the Bass” short for Equestria Girls: Rainbow Rocks. We can’t wait to see what she has in store for us in Season 5!

Natasha Levinger is available at the one and only BABSCon, April 3rd – 5th, for autographs, meet & greets, and insight into the world of television writing. Visit our Writer’s Panel for a peek into the professional realm, the creative process, and the techniques our talented writers employ to make My Little Pony: Friendship is Magic the show we know and love!

Natasha joins our spectacular lineup of Guests of Honor including Tara Strong, Andrea Libman, Cathy Weseluck, Peter New, Claire Corlett, Ian James Corlett, Brian Drummond, Brynna Drummond, Marÿke Hendrikse, Danny Ingram, Steffan Andrews, G.M. Berrow, Heather Breckel, Tony Fleecs, Heather Nuhfer, and Bobby Curnow—to bring you a bigger, better, badder BABSCon this April. So, ensure your chance to meet all of these amazing personalities by registering now at!

Also, don’t miss your chance to to apply for our “The Voice: Equestria” fan-VA competition! Applications are closing soon, so follow the instructions at

The Bay Area Brony Spectacular (BABSCon) is the first convention devoted to My Little Pony: Friendship is Magic in the San Francisco Bay Area. In our first year, we became the second-largest MLP con anywhere, and we’re back for our second year April 3–5, 2015 at the SFO Hyatt Regency in Burlingame, CA. Contact for more information!

Use code DHN10 for 10% off registration!

Ratings Report (Steven Universe): Warp Tour and Alone Together


After five successive weeks of increases, Steven Universe fell a bit last Thursday. The previous week, “Warp Tour  drew an estimated 1.942 million viewers on January 8th. That is the show’s highest viewership since “Secret Team” on October 16th. The streak of increased viewership ended last Thursday as “Alone Together” drew just 1.67 million viewers which is off 14% from the previous week. Adventure Time (-14%), Gumball (-21%), and Regular Show (-0.9%) also saw dips in viewership from the previous week.

Steven’s average for the season is now at 1.701 million viewers an episode.

Ratings information for this report comes from both TV by the Numbers and Douglas Pucci of TV Media Insights, both of whom cite Nielsen Media Research for their source.

Ratings Report (Steven Universe): The Test

Despite being restricted to just one showing for the time being, Steven Universe is passing “The Test” when it comes to viewership. The aforementioned episode drew an estimated 1.935 million viewers on January 22nd making it 19th among all cable programming that night. Among shows on Cartoon Network, Steven was 4th behind two airings of Teen Titans Go! and Gumball. Adventure Time and Regular Show were just outside the top 20 for cable with viewership totals of 1.858M and 1.883M, respectively.

All ratings information courtesy of Douglas Pucci of TV Media Insights which cite Nielsen Media Research as its source.

Ratings Report (Littlest Pet Shop): Season 3, Second Half


It’s been an up and down second half of the season in terms of viewership for Littlest Pet Shop. The first half of the season averaged 148,154 viewers an episode. At its new slot of 12:30pm ET/11:30am CT, it’s been a roller coaster.

On December 13th, “Winter Wonder Wha….?” drew a respectable 281,000 viewers. But the next week  “Snow Stormin’” drew just 105,000 viewers making that the lowest since “What’s So Scary about the Jungle? Everything!” (98K). “Back Window” and all of its Alfred Hitchcock references saw viewership shoot back up to 252,000 viewers on December 27th. But the first episode of the New Year, “Room Enough” drew just 118,000 viewers. “Why Can’t We Be Friends?” went north of 200K as it drew 218,000 viewers.

All told, the second half average thus far for five episodes is 193,800 which is well above the aforementioned first half average. The average for Season Three as a whole is now 160,833, though that’s well behind the average for Season 2 which was 242,731 per episode.

All ratings information past and present comes courtesy of Douglas Pucci of TV Media Insights, who does take requests on Twitter (@SonOfTheBronx) and cites Nielsen Media Research as its source.



Have you ever wondered why almost every sibling pair in almost every cartoon ever made had to get along like Tom and Jerry? There are exceptions (Dipper and Mabel; Rarity and Sweetie Belle; Applejack and Apple Bloom). Today, we are treated to a Roger Baxter and his sister Mo (Blythe’s aunt). To say they are overly competitive and immature at times would be an understatement. This goes on throughout almost the entire episode—embarrassing Blythe in the process.

Meanwhile, Vinnie and Sunil have their own competition to see who’s the better prognosticator because…mandatory pet appearance(s). (After all, the show is called Littlest Pet Shop).

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littlest_pet_shop_by_zoextrent-d7f492v[1]Littlest Pet Shop by zoextrent

320 – “The Sister Story”

Written by Corey Powell
When Roger’s equally competitive sister, Mo, comes for a visit, the sibling rivalry gets out of control.

Direct Video



Friendship is Magic #27 Extended Preview

Friendship is Magic #27 cover by Andy Price

Friendship is Magic #27 cover by Andy Price

Comic Book Resources has an extended preview of Friendship is Magic #27. This issue will be available the next Wedneday, January 28th. You can check out the preview below.

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