“Rainbow Rocks” premiered on Discovery Family (nee Hub Network) last Friday and the numbers are in for all three weekend showings courtesy of Douglas Pucci of TV Media Insights. These figures cite Nielsen Media Research. Friday’spremier showing drew 610,000 viewers which on the all-time list would place it 7th all-time among episodes and Equestria Girls movies. The episodes (two-parters counted as one with median viewership) ahead of “Rainbow Rocks” include “Twilight’s Kingdom” (732,500 median), “Princess Twilight Sparkle” (721,000 median), “Power Ponies” (683,000), “For Whom the Sweeite Belle Toils” (658,000), “It Ain’t Easy Being Breezies” (644,000), and “Somepony to Watch over Me” (625,000). Counting each episode individually, “Rainbow Rocks would be 10th all-time being the second part of “The Crystal Empire.”
Saturday’s viewing at 12:30pm ET/11:30am CT drew 477,000 viewers while Sunday’s encore at 9:30am drew 357,000. So for the three showings, the combined viewership was 1.544 M viewers, or an average of just under 515,000 a viewing over the weekend. The first “Equestria Girls” movie drew 556,000 viewers in its first airing on September 1st, 2013.