While the rest of season 3 may still be on hiatus, a new Littlest Pet Shop short has popped up!
Announced earlier today via the Crewniverse tumblr, there will be a Steven Universe marathon this Sunday from 1pm to 4pm est. Along with the announcement via the CN Preview channel, a minute and a half preview of episode 125, Mirror Gem (after the page break).
Next week the first season of Steven Universe will conclude with a double episode season finale, featuring ‘Mirror Gem’ and ‘Ocean Gem’. Fifteen second promo clip snagged by Spazz, after the page break.
SUN 125 – Mirror Gem: Steven befriends a magical mirror that can mysteriously communicate with him. (Sept. 25th 2014)
SUN 126 – Ocean Gem: The ocean disappears on the first day of summer and Beach City is in a panic. (Sept. 25th 2014)
Earlier today Yahoo TV released a fresh trailer for My Little Pony: Equestria Girls – Rainbow Rocks, which can be seen here by US viewers. For everyone else, a YouTube version was made available by a user named Hyreia, video is embedded after the page break. The movie is set to hit select theaters September 27th.
An article on the Wall Street Journal website has announced that Discovery Communications and Hasbro have decided to end their joint-ownership of the Hub Network. Discovery is set to take a controlling interest in the network and rename it “Discovery Family” as early as 4th quarter (October-December). Hasbro would retain a stake in the service and will air programming from 9am to 3pm Eastern Time citing sources close to the talks. The newly-rebranded network is expected to target family viewing as well as children which was something the Hub was gearing towards with its slogan, “Making Family Fun.”
The Hub Network has faced headwinds since its inception in 2010, not the least of which is competition from the much-more established Nickelodeon, Disney Channel, and Cartoon Network. While they have averages of around 1,000,000 viewers a day, the Hub barely cracks 100,000. Also cited was children’s viewing habits shifting to online viewing services.
Despite Hasbro reportedly retaining a six-hour block on the network (whether it is daily or weekly is not known), Hasbro has had “on-again, off-again” talks with Time Warner’s Cartoon Network about CN being an outlet for its programming according to the report.
ANALYSIS: If I’m being honest, My Little Pony: Friendship is Magic has been the network’s one genuine hit. During Season Four, while it was drawing 500,000 viewers an episode more often than not, no other show was coming that close. There was the odd movie that on the network, but the likes of Littlest Pet Shop and Transformers: Rescue Bots were not coming close to those figures. It also doesn’t help that the Hub does not have as big a reach as the Big Three of Nickelodeon, Disney Channel, and Cartoon Network. Indeed, if the low ratings continue under the Discovery Family moniker, cable companies could opt to drop the channel in the future.
As for MLP, there are options out there such as staying on the new Discovery Family and being one of the network’s anchors like it is on the Hub Network. Also of note is that LPS still has 13 episodes left in its third season and there is due to be a third season of Transformers: Rescue Bots and a new Transformers series with Bumblebee in the lead in 2015.
Moving to Cartoon Network is intriguing. It would bring in more viewers, but will CN continue to be the same network that told Lauren Faust that no one will watch a show with strong female leads. Plus, there’s this talking point from last December:
Then again, there’s Steven Universe which was created by Rebecca Sugar and the majority of main characters on that show are female.
A partnership would fit in a way since the Hub had been airing reruns of Warner Brothers TV classics like Batman: The Animated Series, Tiny Toon Adventures, and Animaniacs.
The online route is also one to be considered for MLP since a lot of Bronies watch episodes online, on Netflix, or on iTunes or Google Play.
All four seasons of MLP are currently on Netflix.
Of course, the certain answer is that we’ll see what happens. The show is very unlikely to suddenly go away, especially ending its previous season on such a high. There will be a fifth season (and 100th episode) of the show coming up in 2015. In the meantime, there is Equestria Girls: Rainbow Rocks and the comics to hold us over until then–whenever and wherever it appears.