Inside the Numbers: Hasbro’s 2018 Q2 Earnings

On Monday, Hasbro announced their earnings for the second quarter. While they beat Wall Street Estimates, they were still off from the previous year in large part due to the liquidation of Toys R Us. Hasbro is also looking at a “rapidly evolving European retail environment in Europe”.

Revenue was down 7% from Q2 last year and Franchise Brands were down 8% with growth in Baby Alive, Monopoly, and Magic: The Gathering offset by losses in the other four franchise brands (MLP, Transformers, Nerf, and Play-Doh).

When asked how the MLP brand was doing and whether they still see benefits to the franchise following the Movie, Hasbro CEO Brian Goldner had this to say as transcribed by Seeking Alpha.

“The MY LITTLE PONY brand has certainly benefited from the movie home entertainment windows and now the movies move from home entertainment into a lot of the streaming services, its performing quite well and we continue to see in markets around the world where the streaming is taking place and the brand continues to hold up quite well and the POS is good. Revenues were down a little bit in the quarter, but again, POS is quite strong as we move to the disruption and the liquidation at Toys“R”Us,” said Goldner.

“Interestingly, as we’ve now gotten our TV series on the air on CCTV which is Chinese Television, we’re seeing some great growth of MY LITTLE PONY in the China market behind that and you should expect to continue to see momentum in our brand as we’ve just launched the season eight in television and that will roll out around the world. And then again in the future we would expect to do another MY LITTLE PONY animated feature film, because again it contributed quite nicely and it’s also a great way to tell story around that brand.”

Goldner also provided insight as to the economics of the Movie.

“The way the movie worked was we produced this movie with third-party studio. We had it distributed by Lionsgate. They took a distribution fee. We then created a toy and game line and we participated in the toys and games sales and earnings from the toys and games. The consumer products where we had hundreds of licensees and the royalty income that came from that, as well as from the movie after paying the distribution fee and allowing for recruitment of the marketing, so that the total economic value was positive for our company and continues to be positive as the content continues to run through home entertainment which actually performed even better than our expectation and now is what is streaming on a number of different platforms and we’ll continue to be a story asset that will run through different territories.

“And of course this really raised halo for the brand. And then of course we’re using beyond that using the television series now that’s airing around the world including with CCTV in China based on a growing relationship with them across TRANSFORMERS and MY LITTLE PONY and that’s also beneficial.”

Goldner also attributed MLP’s decline in the quarter “a bit” due to the loss of Toys R Us.

StatManDan

Pointless Ponies Survey: Five Parts Live

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For the first time since May 6, 2011 (Best Night Ever), a new episode aired on a Friday. That’s about the only significant thing there is about this episode. In the episode, Pinkie Pie begins playing a new instrument called a yovidaphone. Much like every bagpipe gag in every Warner Brothers cartoon there is one, Pinkie is not that good at it.

Her friends tell her to stop playing and she does. Pinkie is fully deflated she loved that instrument so much in this episode. She is so deflated that she cannot be cheered up in Ponyville and moves to Yakyakistan to hear the yovidaphone fo happiness. That doesn’t work, but her friends coaxing her to play once again despite her not being good at it (so everypony thinks) does.

This episode may have been better served if the lesson were “practice makes perfect” or if Pinkie really did get better by the end of the episode instead of what we saw. It’s a gag as old as time where a character is poor at an instrument and/or singing and his or her friends try to go end around with being honest. This show usually does a good job of supplying something fresh to something cliche, but not in this case.

It needed to take a better tack knowing how Pinkie can easily get depressed if she feels rejection and also minus points for Twilight suggesting something similar to what she tried in “Horse Play”. In short, this was not a good episode.

GRADE:  D

StatManDan

My Little Pony 818 – Yakity-Sax Episode Guide

[source]

818 – “Yakity-Sax”

Written by: Michael P Fox, Wil Fox
Pinkie Pie has a bew hobby that she absolutely loves – playing the Zenithrash; when her friends discourage her from playing due to her lack of skill, it causes a series of events leading Pinkie Pie possibly leaving Ponyville forever.

Transcript
  • 818
Direct Video

Guides

OnDerpmand→

[source]

519 – “Now We’re Only Falling Apart”

Written by: Lamar Abrams, Christine Liu
Pearl tells a story.
Promos
Direct Video

520 – “What’s Your Problem?”

Written by: Katie Mitroff, Paul Villeco
Amethyst convinces Steven to take a day off for himself.
Transcript
Direct Video

521 – “The Question”

Written by: Miki Brewster, Jeff Liu
Steven shows some city-slicker gems how the cowboys lived.
Direct Video

522 – “Made of Honor”

Written by: Lamar Abrams, Christine Liu
Steven has a big surprise for the Crystal Gems.
Direct Video

523 & 524 – “Reunited”

Written by: Miki Brewster, Jeff Liu, Katie Mitroff, Paul Villeco
Steven brings everyone together for a special reunion.
Direct Video

OnDerpmand→

[source]

“Equestria Girls – Rollercoaster of Friendship”

Written by: Nick Confalone
When Rarity and Applejack apply to work at the new Equestria World theme park, a rift forms between them when only Rarity gets hired.

Direct Video

Guides

OnDerpmand→

Sometimes you have to tear things apart before you rebuild. That happened to Garnet (Ruby and Sapphire) after the discovery that Rose Quartz was actually Pink Diamond in disguise and that she faked her shattering with the help of Pearl. It was Pink who didn’t want to destroy the Earth and started a rebellion as Rose—partly inspired by Garnet’s first fusion.

After Amethyst tells Steven that she refuses to unload millennia of her problems onto Steven while he is already dealing with his own feelings in a rare show of maturity in “What’s Your Problem?”, they find Ruby playing cowboy and enjoying her new solitary life—or so it seemed. She can’t stop thinking about Sapphire. Ruby then proposes to Sapphire and that they can be together when apart and can be Garnet when they want to.

Before the wedding, Steven decides to invite a special guest for the 150th episode—Bismuth. Steven convinces Bismuth that the Gems will welcome her with open arms and not attack because she tried to shatter Steven. Bismuth becomes the maid of honor and it’s time for a wedding (after a nice song by Steven).

Ruby and Sapphire become Garnet once again and the party is on before it gets interrupted by Yellow and Pink Diamond. They go after the Cluster, but the Cluster is in control of itself and it fights off Yellow. Meanwhile, Blue Diamond tries to stop everyone through her grief, but Garnet holds her long enough for Lapis to return and smash her with the barn. Joy is only temporary as the Diamonds regroup and unconvinced that Steven is Pink Diamond.

Steven is disembodied temporarily, but can enter people’s, gems’ and diamond’s minds and is finally able to convinced Yellow and Blue of the fake shattering. To be continued for the next arc…

This is by far the best of the Steven Bomb arcs. It basically shattered (no pun intended) the back stories of Rose and making the most of Ruby and Sapphire as individuals and as a couple. Amethyst finally tells Steven what he perhaps needed to be told in that he shouldn’t carry more crosses than need be. And yes, “Reunited” was epic (apart from the sudden ending).

In five episodes, this show is about to put the previous 146 in the past and start off on a new course for whatever is left of Season Five and for Season Six. Sometimes, you have to tear things apart before you rebuild. What has come out of this arc looks magnificent.

GRADES:
“Now We’re Only Falling Apart” B+
“What’s Your Problem” A-
“The Question” A+
“Made of Honor” A
“Reunited” A

StatManDan