We have the solicitations for My Little Pony comics coming in January! Find out what’s in the future after the break.
Like the last pair of quarters, revenues and earnings were buoyed by Star Wars, Disney Princess, and Disney’s Frozen toy lines. Expect the former to continue to grow with Star Wars: Rogue One coming out this December.
Franchise brands grew 2% with gains for Transformers, Magic: the Gathering, Nerf (for the 15th straight quarter), and Play-Doh (which grew for the 20th straight quarter). My Little Pony was not among the gainers, though emphasis continues to be placed towards the 2017 movie in addition to the new mobile app game “My Little Pony: Puzzle Party” that was released last week.
“The My Little Pony franchise continued to drive brand awareness through the strategic use of entertainment, pop culture events and consumer products expansion,” said Hasbro CEO Brian Goldner as transcribed by Seeking Alpha. “In a very competitive small doll segment, our holiday items and new launches are beginning to drive POS gains in many markets around the world. In 2017, the My Little Pony movie will bring global audiences to all new worlds, with both the core cast of characters, along with all new characters.”
Again, it appears MLP is still in a bit of a transitional period as the movie approaches as well as a seventh season. Puzzle Party promises to be addictive (and costly if you want to get to level 143) while the Gameloft game is still a top 100 adventure game app. If we’re being honest, this has been a bit of a low-key year which was bound to happen. However, things might just pick up again with a 2017 movie and a 7th season.
Below is the full press release:
Hasbro Announces My Little Pony: Friendship is Magic Season 7 and New My Little Pony: Equestria GirlsSpecials for 2017
PAWTUCKET, R.I., OCT 18, 2016 – Today Hasbro, Inc. (NASDAQ:HAS), a global play and entertainment company, announces the 2017 return of two of the company’s most popular series – My Little Pony: Friendship is Magic andMy Little Pony: Equestria Girls.
The franchise’s iconic ‘Mane 6’ ponies will experience their most exciting adventures yet in Season 7 of My Little Pony: Friendship is Magic. The series will return to Discovery Family Channel in Spring 2017.
The spirited teens of My Little Pony: Equestria Girls will also return with three brand new TV specials in 2017. These brand new 22-minute specials will follow this year’s popular “Legends of Everfree” TV movie with more fun, fashion and friendship than ever before.
Both of these renewals will help drive excitement for Hasbro’s previously announced animated feature film My Little Pony: The Movie, which will premiere worldwide on October 6, 2017. The film features the voices of some of Hollywood’s biggest names, including nominated actress Uzo Aduba (Orange is the New Black), winning actress Emily Blunt (Into the Woods, Gnomeo & Juliet), winning actress Kristen Chenoweth (Rio 2, The Peanuts Movie), Taye Diggs (Murder in the First and Best Man Holiday), Michael Pena (Ant-Man, The Martian), nominated actor Liev Schrieber (Ray Donovan and Spotlight) and pop super star Sia.
“2017 will be the biggest year in the history of the My Little Pony franchise, including new and exciting stories that will air across television, various digital platforms and movie screens,” said Stephen Davis, EVP and Chief Content Officer of Hasbro. “The characters and humor of the My Little Pony brand appeals to audiences of all ages and demographics, and we think Pony fans are going love what’s in store in the coming year.”
INSIGHT: Consistent with the belief that Hasbro is ramping up things in 2017 for MLP, this is proof positive that everything will be building up to the movie. Of course, it is unclear at present whether Season 7 will consist of 26 episodes or not. Regardless, the show is all but certain to reach the 150-episode milestone. It will be interesting how EqG will translate into three TV specials vs. one 66-minute feature and surely some intrigue follows after the adventures at Camp Everfree. The list of celebrity voices for the movie are all that were announced previously. We’ve only received bit and pieces for a couple (Schrieber and Blunt) while we know what kind of pony Sia will play.
It is suffice to say that after a relatively low-key 2016 for MLP, 2017 will be anything but in Equestria.
Hasbro has announced the creation of HASCON, it’s official “fan and family convention” for September 8-10, 2017, at the Rhode Island Convention Center and Dunkin Donuts Center in Providence, RI. The three-day event is billed “featuring a celebration of Hasbro’s powerful characters and stories, including live interactive experiences, exclusive products, talent appearances, panels and much more.” In addition to My Little Pony, other Hasbro brands such as Transformers, G. I. Joe, Magic: The Gathering, Nerf, Play-Doh, and Monopoly will also be featured in stage performances, previews of movies and TV shows, panels, meet-and-greets, and other interactive experiences.
As of now, HASCON is the same weekend as Equestria LA is scheduled to return. This year, both BronyCon in Baltimore and the Hasbro-sponsored My Little Pony Fair in Schaumburg, IL were held on the same weekend this past July, but the effect that had for either conventions attendance is questionable given other factors such as renovation of the Baltimore Convention Center scheduled in August and attendance at MLP Fair was capped this year after both conventions experienced record crowds in 2015. MLP Fair is expected to occur in 2017, but reportedly with attendance capped at 1,000.
Transformers had their own Hasbro-sponsored convention in the form of Botcon which ran from 1994 to 2016. However, it was announced at Botcon 2016 in Louisville that it would be the last “in its current format,” possible an indication of HASCON at the time.
It will be fascinating to see what happens in 2017 with this new venture from Hasbro as there are also upcoming movies for both MLP and TF as well as big projects for the rest of their franchise brands in the future. There will still be plenty of Brony conventions in 2017, including a new one in Las Vegas set for the weekend of the MLP Movie release.
Whatever way you look at things, the year 2017 promises to be an interesting one for MLP and the rest of Hasbro’s franchise brands.
The map has called Twilight and Rainbow Dash to Wonderbolt Academy to solve a friendship problem. They come upon a pair of pegasi named Sky Stinger–who is very confident, but lacks skill—and Vapor Trail, who has skill, but lacks self-confidence. The reason the former has skill is because Vapor Trail has been giving him a boost. Vapor’s so focused on making Sky look good, that she isn’t focusing on her own skills.
Of course, both Twilight and Rainbow have different ideas on the problem. Twilight wants Vapor to come clean with the truth while Rainbow prefers fixing things without telling them because that could jar their confidence. After the backstory of Sky and Vapor, they try Rainbow’s way first with Twilight helping Sky while Rainbow helps Vapor. The latter comes out ok, but Vapor is clearly struggling. The truth ultimately comes out and Sky’s confidence is shot.
Twilight and Rainbow return to their respective charges to work on their confidence and then help each other make it in the Academy. Friendship problem solved!
Here’s a unique conflict compared to previous episodes. Vapor has the best intentions, but what she is doing is holding both her and Sky back. Sky cannot be bothered to learn and improve on the basics because he doesn’t feel he has to, and Vapor is so focused on flying with Sky, that she isn’t focused on what she wants for herself.
Both Twilight and Rainbow have different ways of teaching, but there’s a reason why the map has called both together. Twilight was once not so good at friendship, but improved with the help of her friends and she’s now the Princess of Friendship. With Sky, practice will make perfect. Rainbow likes to bring out the best in everypony—especially flyers under her wing. So, Vapor must emerge from Sky’s shadow and the both have to help each other instead of one propping the other.
I feel this is the best of this season’s three map episodes as it has both T-Sparks and the Dashinator (I had to get that in there sometime) in mentoring roles and introduces two characters with a interesting backstory. It’s definitely the best map episode since “The Lost Treasure of Griffonstone”. We get to see the best in Twilight and Rainbow just before the Season Six Finale. We’ll see how many map episodes we get in Season Seven and whether Starlight (or anyone besides the Mane Six) will get called by the map. But for now, we get to enjoy a top tier episode for this Season before the finale.
Pluses and Minuses:
- + Twilight and Rainbow in mentoring roles
- + Great comedy
- + Two new interesting characters with an interesting backstory
- + A Make-A-Wish pony (Angel Wing)
624 – “Top Bolt”
Written by: Joanna Lewis, Kristine Songco
“Rainbow Dash and Twilight Sparkle are sent to the Wonderbolt Academy to help two friends, Vapor Trail and Sky Stinger, solve a friendship problem that could prevent them from getting into the academy.“