Tag: Aurora Plushies

Aurora, Hasbro Expand Best Selling MLP Collection

Debuts at American International Toy Fair 2014 in New York City; Booth #2203aurora-promo

Some news from the Aurora Plushie line of MLP, expanding to over 35 different designs.  They’ll also be at the American International Toy Fair (February 16th – 19th) at booth #2203 Javits Center.

Pico Rivera, CA – January 29, 2014 – Leading plush toy, gift and doll manufacturer Aurora World Inc. today announced its must-have MY LITTLE PONY plush collection will expand to include over 35 trendy, stylish designs based on the most popular characters from the “My Little Pony: Friendship is Magic” animated series produced by Hasbro Studios. PINKIE PIE, RAINBOW DASH, APPLEJACK, RARITY, FLUTTERSHY, and for the first time ever, PRINCESS TWILIGHT SPARKLE are available in multiple styles, including seated (a first for MY LITTLE PONY plush in the gift market) and standing positions, a keychain “clip-on” assortment, as well as 12 ponies that each come with a personalized carrying bag. Aurora will debut the most comprehensive collection of MY LITTLE PONY plush in the gift industry (as well as thousands of new proprietary and licensed plush products) at American International Toy Fair February 16-19, 2014 (booth #2203; Javits Center).

“We are very excited to bring the new MY LITTLE PONY styles to market,” says Michael Kessler, Aurora’s senior vice president of sales and marketing. Kessler says, “Bloggers and MY LITTLE PONY fans alike attribute the existing line’s success (an Aurora best seller) to the use of high quality materials, unique, shimmering fabrics and precise detail.” Aurora’s MY LITTLE PONY plush collection is suitable for all ages and suggested retail prices range from $5 (keychains) to $20 (large seated or standing plush).

Aurora’s fast-growing, collectible MY LITTLE PONY plush line is based on the My Little Pony brand that has brought fun, friendship and magic to fans of all ages around the globe and features characters from the “My Little Pony: Friendship is Magic” animated series, created by Hasbro Studios and currently airing on The Hub TV Network in the United States, Treehouse Network in Canada and globally in more than 170 countries.

Aurora products are available in more than 25,000 specialty stores and gift shops worldwide as well as online at http://shop.auroragift.com. For more information, visit http://auroragift.com, email [email protected] or call 888-287-6722.

Aurora Plushies Review

All three Funrise plushies

All three Funrise plushies

Aurora had a line of plushies come out this summer, now they’re pretty common to find. Aurora sent us some samples to review and we were really pleased with them! Check out the image gallery at the end of this post.

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Aurora Details Pony Plushie Line

Image Provided by Aurora

Image Provided by Aurora

A recent press release sent to us by Aurora spells out their line of plushies, some of the most show-accurate to date, as far as mass-produced ones go.  Catch the relevant parts of the release after the break, along with an extra image.

“Our mid year product releases encompass new plush products that feature a variety of styles[…], as well as innovative designs and attractive fabrics across the board,” says Michael Kessler, Aurora’s SVP of sales and marketing. Aurora mid-year product releases include:

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Aurora World Inks Licensing Deal With Hasbro

AURORA WORLD INKS LICENSING DEAL WITH HASBRO

My Little Pony Plush Line Incorporates Original and New Characters

Pico Rivera, CA – April 3, 2013 – Aurora World Inc. (http://www.auroragift.com) today announced a new licensing agreement with Hasbro, Inc. to launch a brand new line of soft and sparkly My Little Pony plush. Aurora’s ponies are based on the My Little PONY brand that has brought fun, friendship & joy to millions of kids of all ages around the globe. The “My Little Pony: Friendship is Magic” animated series is created by Hasbro Studios and is currently airing on The Hub TV Network in the United States, Treehouse Network in Canada and can be seen globally in over 170 countries. The relationship between Aurora and Hasbro expands as the companies teamed up in 2012 to introduce a new line of Raggedy Ann and Raggedy Andy dolls to the specialty market.

“We are thrilled to work with Hasbro again and just as excited to introduce our My Little Pony plush toys to multi-generational fans and collectors. The line is designed to appeal to all ages that embrace the My Little Pony brand,” says Michael Kessler, Aurora’s senior vice president of sales and marketing.

“Aurora is committed to making the My Little Pony brand relevant to today’s soft toy consumer,” says Lynda Connell, Director: Toy and Game Licensing. “Aurora’s new plush ponies make a great gift and companion. It’s a fun way for friends to show each other the magic of friendship and that they will always be there for each other.”

Aurora will initially release 18 My Little Pony styles with suggested retail prices ranging from $15-$20. Twelve small ponies each with a personalized carrying bag (Aurora’s popular Fancy Pals™ style; size: 6”) and six soft plush ponies (just over 10 inches in size) highlight the line. My Little Pony plush will be available for purchase in both the United States & Canada in Aurora’s retail channel of more than 25,000 specialty stores and gift shops as well as online at http://shop.auroragift.com. For more information, visit http://auroragift.com, email [email protected] or call 888-287-6722.

About Aurora
Aurora World, Inc. (www.auroragift.com) is a leading manufacturer and supplier of high quality, competitively priced plush toys and gifts. Aurora’s name reflects its extensive product lines and growing influence in the worldwide marketplace, as well as its international manufacturing, R&D and distribution resources. Founded in 1981, the company has headquarters in Korea, United States, the United Kingdom and Hong Kong, and has ascended quickly to become a respected leader in the toy and gift industry. Aurora created the international plush toy phenomenon – YooHoo & Friends™ – and its corresponding free, interactive web site (www.yoohoofriends.com), appealing to young children and tweens alike. The company sells its products via a wide variety of retailers including major zoos, high-end toy stores such as Learning Express, top gift chains such as Hallmark and Claire’s as well as hospital gift shops, fine florists, candy stores and gift/stationery stores worldwide.

Aurora Plushies up for Preorder on ToyWiz

Do you just HAVE to have those face purses or plushies? Well ToyWiz has them up for preorder.

Pre-orders will ship in June. A plushie is $15 and a face purse is $10.

Keep in mind that ToyWiz jacks up prices if demand for a specific toy/character is high.

Thanks to EqD for finding this.

Aurora Licensed Plush, Activity Sets

Stitch Kingdom has been excellent supplying pictures for the Toy Fair. If there’s any IP that you like, go check out his feed!

Licensed pony merch popped up just now.

Aurora has a line of plushies. They’re very similar to the NICI plushes we saw out of Germany. No Fluttershy, though.

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