The second half of MLP Season 6 is about to begin, and apparently today is known as “International Friendship Day“, a United Nation sanctioned day of celebration. Oddly enough if you type it into Google, there is also another Friendship day coming up on August 2nd. The reason I’m talking about this is because our friendly local public relations firm has asked us to spread the word, as Hasbro & My Little Pony will be “igniting a social media movement to empower fans to celebrate the magic of friendship through random acts, encouraging others to “friend it forward” in celebration of International Day of Friendship”.
We would love to invite you to get involved by performing an ‘Act of Friendship’ for someone and sharing your good deed with the My Little Pony community using #FriendshipisMagic and #FrienditForward. This could be as simple as bringing a coffee to your colleague or giving someone a new follow on Twitter! We also encourage you to use the special My Little Pony Snapchat filter, available on July 30th, to share your acts of friendship!
For each act shared using both hashtags, Hasbro will make a $1 donation to generationOn (up to $50,000) to keep the friend it forward movement going! In addition, the My Little Pony brand will be “friending it forward” to fans by offering online promotions on select merchandise and airing the mid-season premiere of My Little Pony Friendship is Magic on Saturday, July 30th at 11:30am EST on the Discovery Family Channel. To learn more about how My Little Pony is “friending it forward” to their fans, please click here or visit MyLittlePony.com.
Thanks, looking forward to seeing how Derpy News spreads the magic of friendship with My Little Pony!
As a site which basically does the opposite of what makes a website popular (namely having public personalities connected to the site and using social media), that is a tall order. So much like your good old Grunkle Derpy, we’re going to do a little bit of bribery.
The same PR firm sent us some ‘promo’ material, which much to my surprise was the 2016 SDCC exclusive. Features Discord on his throne with his glass of chocolate milk and his best pal Fluttershy in a nice decorative box that has blue LEDs built into it. Lucky for you, I really do not collect MLP merchandise (except all things Derpy), so here is what we are going to do.
Go out and do something good for someone, if you do not already do so. Its becoming a lesser thing in this increasingly insane world, so be careful, and share your experience so Hasbro will cough up a dollar using the hashtags #FriendshipIsMagic, #FriendItForward, and #DerpyNews on Twitter & Facebook. Sometime between Sunday & Monday, what is left of our staff will vote on who did the best deed, and will reward them with the SDCC exclusive. I’m sure at least one of our three readers will go for it.