Hasbro continued to be spearheaded by its licensing deals with Star Wars and Disney Princess an Disney Frozen. Revenues overall grew 10% for the second quarter and operating profit grew 12%. The Boys segment was up 4% led by double-digit growth in Nerf, but there were issues with declines for Transformers and Jurassic World which cause a near $6 decline in the company’s stock today. Games was up 8% led by Pie-Face , Duel Masters, and Yahtzee. Preschool was up 5% and led by double-digit growth in Play-Doh. Girls was up 35% and led by Disney Princess and Disney Frozen.
MLP was hardly mentioned in the earnings call which went under 50 minutes. Hasbro CEO Brian Goldner said on the conference call that while revenues for MLP were slightly off in the quarter, there are things to look forward to in the second half of the year and leading up to the 2017 movie.
“MY LITTLE PONY declined slightly in the quarter as we transition elements of our toy line,” said Goldner. “Over the past five years, content and innovation has propelled this brand in both games and toys and consumer products.
“MY LITTLE PONY FRIENDSHIP IS MAGIC season six is currently airing around the world and our fall product line features the core cast inspired by the locations they visit. MY LITTLE PONY EQUESTRIA GIRLS mini dolls have performed very well, exceeding our expectations, and are helping offset difficult comparisons to a year ago.
“This leads us to next year, when on October 6, 2017, MY LITTLE PONY: THE MOVIE will hit theatres with an all-star cast and global distribution from Lionsgate. The film introduces new characters, new worlds and new play experiences for the MY LITTLE PONY fan.”
A lot of what Hasbro is doing is indeed back-ended and that back end starts with San Diego Comic Con starting Thursday. There are a pair ofTransformers initiatives coming up this year and there’s a 2017 movie. Of course, revenues for Transformers usually face headwinds when there isn’t a movie and we’re currently two years removed from one.
Back to MLP, there is “Legends of Everfree” this Fall and the second half of Season Six starting on July 30th and the first half coming to Netflix the same day. So while this was, given its recent past, and off quarter, there is still plenty to look forward to with an emphasis on the 2017 movie.