Tag: my little pony

Inside the Numbers: Hasbro’s Q4 and 2017 Earnings

No matter what you thought of the My Little Pony movie, Hasbro has been satisfied with the revenues coming from MLP. Revenues went up for the fourth quarter and for the year as a whole.

Franchise brands were up 11% in the quarter thanks to growth from Transformers, My Little Pony, Magic: The Gathering, and Monopoly. For the year, Franchise brands were up 10% with Transformers, MLP, Nerf, and Monopoly up for the year. It was Parter Brands that declined 21% in the quarter and 10% for the year in large part due to disappointing Star Wars sales which offset the growth in other brands such as Sesame Street, Marvel, and Disney Descendants.

Both Gaming and Emerging Brands were down for the quarter (-4% and -5%, respectively) and up for the year (10% and 2%, respectively).

Revenue for the company as a whole was off slightly for the quarter and a $296.5M charge as a result of the tax overhaul led to a net loss of $5.3M for the quarter. However, for the first time since 1993, Hasbro had higher sales for the year than Mattel.

Another note of significance was that business slowed in November and December of 2017 thanks in large part to the bankruptcy of Toys R Us.

Little was mentioned about MLP during the conference call apart from this nugget from Hasbro CEO Brian Goldner as it relates to the future of the franchise.

“We obviously have great plans in store over the next number of years to continue My Little Pony’s march in growth and to engage consumers across all elements in the [brand] blueprint,” said Goldner.

This is usually the prelude before Toy Fair NYC where much more about MLP’s future will be described in detail. Hasbro’s Toy Fair Presentation will be on February 16th and while there was no mention of the leaks in the call on Wednesday morning, we’ll see if there is anything more regarding Season Eight, Equestria Girls, and maybe even a second movie.


Season Seven in Review


Well, that was a fun ride! While a lot of attention was placed on the Movie (and of leaks and other countries jumping ahead of the US schedule), Season Seven was a step up from the previous season. It was also unique in that the comics were tied-in more closely to the events of the show from Issues 51-53 (“From the Shadows” Arc) to the Legends of Magic series. Everything got tied up in a neat little package called “Shadow Play”. Oh, and we finally got to see Starswirl the Bearded, Rainbow Dash’s parents, and Applejack’s parents. I showed my hand a bit after the “Shadow Play” review on what was best an what was not, but here’s the full list from 25 down to 1:

25. Triple Threat: After two great episodes for Spike in Season Six, this episode reminded me of a Brady Bunch episode where Peter double-booked dates and he’s going out of his way to not have one see the other.

24. Not Asking for Trouble: Much like “Party Pooped,” this episode came down on the Yaks and how they absorbed the lesson in the end about asking for help. The comic that followed about Pinkie being an honorary yak was a bit better.

23. Marks and Recreation: A little switch from what I put down in the “Shadow Play” review upon further review. Rumble was being too much of a jerk in this one.

22. Honest Apple: This reminded me of an old Monty Python saying, “I don’t know much about art, but I know what I like.” That fits AJ to a T here when it comes to fashion.

21. Rock Solid Friendship: Here we have an example of Pinkie at her worst. Luckily, Starlight and Maud manage to hold things up in this one.

20. Forever Filly: Two words best describe this one: Helicopter Sister

19. Hard to Say Anything: I hope they are not typecasting Vincent Tong as a waifu thief. The song duel got very cringeworthy.

18. Daring Done?: Good lesson, but scene setup is too predictable even by this show’s standards.

17. Uncommon Bond: Sunburst was a little too inconsiderate of Starlight in this one.

16. A Flurry of Emotions: Twilight could have saved herself a bit of trouble by either delegating some of her duties to Spike and/or paying more attention to Flurry Heart.

15. A Health of Information: Fluttershy was a little too disturbing in this one. This was her “Applebuck Season”.

14. To Change A Changeling: This is where Starlight’s impulses are not a good thing, though her dynamic with Trixie was good here as was Pharynx.

13. Secrets and Pies: Rainbow did not have to overcomplicate things in making up with Pinkie. She also did not have to be so dishonest, either.

12. Campfire Tales: This episode initially set up the Legends arc for the show while the comics preceded it a bit. Just a nice sequel to “Sleepless in Ponyville”.

11. Fame and Misfortune: There are lessons here for both show staff and for fans however harsh they may be. The town ponies were too harsh in this one.

10. All Bottled Up: It was a funny episode. There were just nine episodes that were better than this one.

9. Fluttershy Leans In: I still enjoyed this episode a lot. I still say Fluttershy is in the right here. This is that Monty Python saying done a little better than in “Honest Apple”.

8. Celestial Advice: This was a good way to start the season with some focus on Celestia for once and a nice follow-up and breather to “To Where and Back Again”.

7. Discordant Harmony: Discord hasn’t been the best in single-part episodes (“Dungeons and Discords” an exception), but he was much better in this one with Fluttershy reminding him of how chaotic he is.

6. It Isn’t the Mane Thing About You: If you suspected Season Seven was slacking off a bit, in comes Rarity and this episode to pick things up.

5. Parental Glidance: We meet Rainbow’s parents for the first time and they were quite the cards, but Scootaloo is the MVP of this episode.

4. Once Upon A Zeppelin: If “A Flurry of Emotions” didn’t do as good a job of showing that Twilight needed to balance duty to others and duty to herself and family better, this one did. Everypony in top form here.

3. A Royal Problem: A few episodes delivered on what fans were hoping for such as this episode focused on Celestia and Luna. This episode had everything except a song and it was still the third best episode of this season.

2. Shadow Play: This was an outstanding way to tie everything up this season and with the comics. It also sets up the potential for future storylines for the show if it wants to. That’s something for a show in its seventh season.

1. The Perfect Pear: While a Celestia/Luna episode was something much cdesired. One about Applejack’s parents was even more so. This episode went above and beyond all expectations for it and it is still the highest-rated episode on IMDB. Need I say anymore?

So that was Season Seven. I already mentioned the top five songs in the season—which were the only ones this season. Here are the top ten character debuts in the season:

1. Pear Butter
2. Bright Mac
3. Grand Pear
4. Pharynx
5. Starswirl the Bearded
6. Mage Meadowbrook
7. Somnambula
8. Bo Hothoof
9. Windy Whistles
10. Burnt Oak

Other Unofficial Awards this Season:

Most Surprising Return: Iron Will

Best of the Mane Six this Season: Twilight

Best Parents: Applejack’s

Lingering Question of the Season: How were Rainbow’s parents allowed to bring a cannon and fireworks to the Wonderbolts show?

Best non-Mane Six Character of the Season: Starlight Glimmer

Something I Thought I Would See in Season Seven, But Didn’t: Chrysalis (let alone her planned revenge)

Final Thought of Season Seven: This show has a lot of life in it, yet!

See you in Season Eight!


MLP Review: Shadow Play


For those of you who argue that there are episodes of the show that were better than the Movie, here’s another one to add to the list. Sunburst discovers Star Swirl’s journal (not to be confused with his spell book in “Magical Mystery Cure”). It turns out that he, Rookhoof, Flash Magnus, Mistmane, Sonmambula, and Mage Meadowbrook were brought together to serve as pillars of Equestria through sorcery, strength, bravery, beauty, hope, and healing. The six pillars sacrificed themselves against the Pony of Shadows to send it and them in limbo. Before doing that, they left a seed that would grow into the Tree of Harmony.

Astonished that the legends are real as well as the Pony of Shadows, Twilight sets out to set her mentor and the other pillars free. To do that, she, the rest of the Mane Six, and Spike set out to retrieve the following: Rookhoof’s hammer, Flash’s shield, Mistmane’s flower, Meadowbrook’s mask, and Sonmambula’s blindfold. Twilgiht, Starlight (who has her doubts about this), and Sunburst make the final preparations. They succeed in bringing the pillars back, but also the Pony of Shadows.

The Pony of Shadows retreats after being held back by Star Swirl ,Twilight, and Starlight. The Pillars and Mane Six move on a plan to banish the Pony of Shadows for good, though Twilight is hesitant to sacrifice the Elements of Harmony and Starlight is wondering about whether this is really a friendship problem. The map calls every pony to Hollow Shades where the pony named Stygian who was exiled by the Pillars for taking their instruments. Just as the Pillars and Mane Six attack, Twilight sees Stygian trapped inside and goes in. Stygian maintained that he only took the instruments to replicate them and gain their respect after bringing them to take on and trap the Sirens. With an assist from Starlight, the rest of the Pillars and Mane Six free Stygian and send the shadow back into limbo.

Star Swirl reunites with Celestia and Luna and the Pillars will go out exploring what’s become of their lands and of Equestria. He also thanks Twilight for helping him understand friendship and Twilight thanks Starlight for helping her see things beyond her idol worship.

So where to begin with this? After he was first mentioned 138 episodes ago, we get to see Star Swirl in the flesh. We had the Legends of Magic comic series as well as the episodes “Campfire Tales”, “Daring Done?”, and “A Health of Information”; but didn’t know it would all come together in this fashion in the finale. And it all worked very well. One thing that didn’t work well was the root of the conflict which came down to poor communication between Stygian and the Pillars. While the Pillars got all the glory for defeating the Sirens, Stygian got none and tried to do so through somewhat nefarious means and went on a downward spiral from there. But really, that was the only flaw in this episode.

Every single character was in top form and it was interesting to see the Pillars interact with their respective successor in terms of the Elements of Harmony. The continuity not just with the season, but the comics and “Rainbow Rocks” as well was spot on. Recall that Twilight was able to complete a spell that Star Swirl couldn’t because he did not understand friendship like Twilight in “Magical Mystery Cure”. It was a nice touch to have each of Twilight’s friends demonstrate their elements as reflections of each of the Pillars’ elements.

So this was a top class finale to cap off a wonderful Season Seven. It is a definite step up in class from Season Six and how it compares to Seasons Four and Five is anyone’s guess. We certainly cannot wait for Season Eight!


Top Five Season Seven Episdoes:
1. The Perfect Pear
2. Shadow Play
3. A Royal Problem
4. Once Upon A Zeppelin
5. Parental Glidance

Bottom Five Season Seven Episodes:
5. Rock Solid Friendship
4. Marks and Recreation
3. Honest Apple
2. Not Asking for Trouble
1. Triple Threat

(NOTE: It was very hard to name the bottom five, especially where there were just two obvious choices.)

The Season Seven Songs:
1. Flawless
2. You’re In My Head Like A Catchy Song
3. Best Friends Until the End of Time
4. Battle for Sugar Belle
5. Blank Flanks Forever

(These were the only five songs in the season. “Pinkie Pride” itself had six songs.)

A more in-depth Season Seven review is coming up!


Inside the Numbers: Hasbro’s Q3 Earnings

Whatever way you look at the box office receipts from My Little Pony:  The Movie, one metric in which Hasbro does measure the success of the movie is in toy sales. On that end, it is doing its job. MLP broke its quarterly losing streak in the 3rd quarter as it was listed as one of the franchise brands leading Hasbro’s growth in the quarter alongside Nerf, Transformers, and Monopoly. Franchise Brands increased 7% as a whole while Gaming (which also included Monopoly) rose 22%. Emerging Brands were up 9% led by gains in Furreal Friends and Baby Alive. Partner Brands declined by 2% as gains in Star Wars, Sesame Street, Beyblade, and Disney Descendants were offset by declines in Yokai Watch and Dreamworks’ Trolls.

Hasbro as a whole grew revenues by 7% while operating profit was relatively flat and was negatively impacted by the recent bankruptcy filing of Toys R Us. Hasbro is reported to receive 9% of its revenue from sales at Toys R U and is exposed to $60 million of the toy retailer’s $5 billion debt in terms of unsecured claims for payment.

“My Little Pony revenue increased behind the release of MY LITTLE PONY: THE MOVIE and successfully drove point-of-sale gains around the movie debut,” said Hasbro CEO Brian Goldner as transcribed by Seeking Alpha. “Our content to commerce model delivers multiple revenue streams, including entertainment and merchandise and we are well positioned in our investment.

“The film was successful in reinvigorating and energizing our core consumer base and our fan base, while inviting new fans into the brand. The film is yet to be released in a number of international markets and will be followed by the Home Entertainment window, an important element of expanding the audience.”

Goldner also shared that the movie was made on “modest budget” and that Lionsgate pre-sells the film in “substantial part of the global marketplace” and self-distribute in the UK and most of Latin America.

“The rest of the markets they are pre-selling, so you get that recoupment right up front around your production expense,” Goldner continued. “The movie itself, if you take it through the waterfall should be a contributor to the company over time. Obviously, it may not occur in the — by the fourth quarter this year, because obviously our expenses for producing the movie will hit in the fourth quarter this year, but again, remember it’s a modest budget. However, all the streams of income that it’s creating, including consumer products are toys and games business. The digital game that’s performing at a very high-level from Budge Studios and new games that are coming we think it’s a great model for the brand. And of course we continue with the 7th season of the television that’s appearing globally on linear television services as well as in stream services, it’s a very strong performer on Netflix and other services. We see this as a very good model for us go forward.”

Goldner still has belief in the model for MLP going into 2018 and thinks “the team is beginning to think about what our next movie might look like” and that brand will continue to halo strongly. Goldner also stated in the earnings call that revenues for MLP year-to-date are also now on the plus side.

Because of the Toys R Us bankruptcy, Hasbro expects more modest growth in the fourth quarter. However, they also expect MLP to be a big player in the months ahead as MLP heads to video in the near future and the show enters its eighth season in 2018. We are not certain as to interpret Mr. Goldner’s comments about what the ’next movie’ he mentioned will be a new MLP Movie, though fans wouldn’t mind that in the slightest. He feels that there was enough to reinvigorate the core consumer base and fan base, so we’ll see what happens over the next couple of quarters.


MLP Review: Uncommon Bond


You knew the show would get around to this, so it follows that it is the penultimate episode of the season. Sunburst comes to Ponyville to see Starlight Glimmer. The latter is really looking forward to the trip, but is surprised to learn that Sunburst likes to go antique hunting—so does Twilight. He also likes stage tricks like Trixie and geology like Maud Pie.

All of this actually upsets Starlight because Sunburst has turned out different after al the years apart and that he has more in common with Starlight’s friends than with herself. Starlight attempts to relive the good old days with Sunburst to the point of travel back in time and as foals to play their favorite board game, but that doesn’t work.

Twilight re-assures Starlight that Sunburst still wants to be friends (even though he doesn’t have a troubled past or a shared feeling of being different from others) and they, Maud, and Trixie present a life-size version of Dragon Pit (the board game). While Starlight and Sunburst do not have as much in common as they used to, they can still enjoy each other’s company. Though judging by the book in the mystery barrel (and in Legends of Magic #6), that next meeting may come much sooner!

So this was a decent episode. We have seen before in other cartoons where things can change between friends after an extended period of time apart, but that doesn’t mean that they don’t want to be friends anymore. As long as friends enjoy each other’s company, then that’s all that really matters. There’s really not much more to add to this episode is that it does set up the season finale next Saturday. Stay tuned!



MLP Review: “Secrets and Pies”


Pinkie Pie is baking a pie for Rainbow Dash’s 73rd Wonderbolt training session. Rainbow accepts the pie at Wonderbolts HQ, but Pinkie soon finds the pie in the dumpster instead of inside her stomach. As a matter of fact, Pinkie has never seen Rainbow eat one of her pies, she’s always been distracted (read: fall for trick of looking away from Rainbow).

Pinkie comes to the conclusion that Rainbow doesn’t like her pies and has lied about liking them. Pinkie’s attempts to catch her in the act come up fruitless until gravity exposes Rainbow Dash as a pie she throws up into the air lands on Pinkie. The truth is Rainbow Dash does not like ANY pies (which comic main series #59 will delve into).

Rainbow though the hassle was worth it because Pinkie would be crushed if she found out someone didn’t like her pies and it made her happy to see Pinkie happy. Also, she was willing to eat a “pie” she baked to make it up to Pinkie. That’s kind of the sour part of this episode. They do mention that Rainbow should be more honest with Pinkie, but her way of trying to make it up to her is as overly-complicated as her schemes to get rid of her pies.

But really, that was the only sore point, though a significant one in my opinion. Other than that, we get some very good facial expressions and Pinkie’s imagination go out of control (liked the “Evil Dash” bit). It’s just that Rainbow didn’t need to overcomplicate things in making amends with Pinkie.



MLP Movie by the Initial Numbers and Comment


My Little Pony: the Movie grossed $8,885,899 over the weekend in North America which was good for fourth this weekend at the box office. It grossed an average of $3,515 on 2,528 screens which was good for third among all movies that weekend. Blade Runner 2049 led the way with $32.8M and an average of over $8,000 per screen over 4,058 screens. The Mountain Between Us was second overall ($10.6M) and It finished third ($10M).

Reviews have varied from good, to middling, to bad as in the review evidently would have given the movie the time of day, but for his/her job as a reviewer and admitted their cynicism as such or stated their irritation at the very existence of the movie. Among critics, the Rotten Tomatoes score stands at 58% with 18 fresh reviews and 13 rotten. Its audience score is at 89% among 3,334 ratings as of 7:30pm ET on October 9th.

Below are the Tomatometer, RT Audience Score, and IMDB rating of the top ten grossing movies as of October 9th, plus the animated movies that have come out this year for comparison:

Audience Score
IMDB Score
Beauty and the Beast
Wonder Woman
Guardians of the Galaxy, Vol. 2
Spider-Man:  Homecoming
Despicable Me 3
The Fate of the Furious
The Lego Batman Movie
Boss Baby
Cars 3
Captain Underpants
Lego Ninjago Movie
My Little Pony:  The Movie

Of course, a far greater number of ratings have been given to most if not all of the movies on this list besides MLP, but take what you will from it.

As I mentioned, the reviews have been majority good, yet among those who gave it bad reviews, it should make you wonder what these reviewers were playing at. One reviewer thought Rainbow Dash was a boy. Another felt it would rival The Emoji Movie as the worst animated movie of the year. Another all but admitted his irritation that the movie even existed. Finally, the most absurd review came from Christy Lemire of RogerEbert.com where she admitted that this film isn’t her cup of tea and claimed that she encouraged her son to keep an open mind heading into the film and then said (“Sorry, kid,” I told him. “Not everything can be ‘Dunkirk.’”) Of course, not every movie has all sorts of explosions, violence, and people drowning in flaming oil on the ocean. It’s not like this was ever going to be Ben Hur. Makes me wonder what are the doing reviewing the movie in the first place if they were so cynical about it.

My problem here is that people not coming into this thing blind, but coming into this with their cynicism of most non-Disney animated fare that isn’t The Simpsons, South Park, or Spongebob Squarepants. I’m always going to have a problem with someone who automatically dismisses either the show or the movie because of its connections with Hasbro or that it was “meant for little girls.” (We as a fandom could be a little less introvert.)

What do I think? The movie is not perfect, but I thoroughly enjoyed it from start to finish. The pacing could have been better and some elements could have been fleshed out more, but that didn’t deter too much from the movie. The animation was stellar as was the music from Daniel Ingram. Could it have done a better job of introducing the characters to people who are not in tune with the show? Maybe, but then you would have a two-hour movie and kids are unlikely to stay attentive for that long and the other option is to cut one significant portion of the movie. I feel most fans of the show will have, or will enjoy the movie. I’ve heard a few naysayers, but they are in the minority.

Should this movie have happened sooner? Define sooner. Mind you we didn’t know if the show was even going to continue after episode 65 (we’re at 165 and will go to at least 195). We’ll know later on in the month how Hasbro will view this movie when it announces its third quarter earnings. Chances are most of MLP’s numbers for the movie will occur in the fourth and final quarter of the year.

So in hindsight, the numbers are not the most stellar for the Movie to the outsider’s eye and to some in the fandom. For others, the wait was very much worth it and will dismiss (if not dispute loudly) the critics. No, the movie is not perfect and some will not like it for whatever reason. But to many fans, this was the movie they were waiting over two years for and it was worth the wait.