Tag: my little pony

Friendship is Magic #40 Extended Preview

Friendship is Magic #40 cover by Jennifer Myer

Friendship is Magic #40 cover by Jennifer Myer

Comic Book Resources has an extended preview of Friendship is Magic #40, coming out next Wednesday, the 16th. You can check out the preview after the break.

Read more →

Synopsis, Air Date, and Promo for MLP 601 & 602

The hiatus is coming closer to a close. Zap2It has synopses for the season 6 premiere of Friendship is Magic. Check out what’s going to happen after the break.

UPDATE: We also have a promo for the premiere, confirming the air date that some people had doubts on.

Read more →

Friends Forever #26 Preview

Friends Forever #26 cover by Sara Richard

Friends Forever #26 cover by Sara Richard

iTunes has a preview of Friends Forever #26. This issue’s team up will be Shining Armor and Prince Blueblood. The given release date for this issue is March 23rd. Check the preview out after the break.

Read more →

Friendship is Magic #40 Preview

Friendship is Magic #40 cover by Brenda Hickey

Friendship is Magic #40 cover by Brenda Hickey

iTunes has put up a preview of Friendship is Magic #40, which is set to be released on March 9th. You check it out after the break.

Read more →

IDW Solicitations for May 2016

Friendship is Magic #42 cover by Andy Price

Friendship is Magic #42 cover by Andy Price

IDW has given us solicitations for May! Check out what’s coming after the break.

Read more →

Inside the Numbers: Hasbro’s Toy Fair 2016 Presentation


On Friday, Hasbro made their presentation to investors at Toy Fair 2016 in New York City. This is where a more detailed view of things can be measured as well as previewing some of the upcoming toys and tie-ins.

When it comes to My Little Pony, it continues to be a “billion-dollar franchise at retail. The global growth of the core brand continues upward including FX according to Franchise Leader Tyla Bucher including 17% in North American and 43% in the Asia-Pacific region. Friendship is Magic is now being seen in over 190 territories. There were 15 million new app users to the MLP app bringing its global user total to 50 million. There was also a 22% growth in Consumer Products growth (aka licensing) and a 32% increase in PR and Social Media impression.

Season 6 is set to start in May on Discovery Family with the theme of “Explore Equestria” which might prove to be a segue to the upcoming movie on November 3rd, 2017. Speaking of the movie, it was announced that actress Emily Blunt (Sicario) will voice a character in the movie.

The fourth Equestria Girls movie will be titled, “Legends of Everfree” where the girls will go camping. It will stream on Netflix in the Fall prior to airing on Discovery Family. The first ten minutes of the film will be released in Summer on YouTube.

As far as toys are concerned, Hasbro previewed the new Baby Flurry Heart and Guardians of Harmony lines both set to debut in Fall.

When asked about potential challenges in marketing MLP as it is “limited” to the girls’ aisle, Hasbro Brands President John Frascotti had this response:

“It’s all about “Friendship is Magic”, said Frascotti. “As we look at expanding that across audiences, what we find is that the brand has a credible authenticity. Last year in out licenses which we now call Consumer Products, [MLP] was one of our fastest growing opportunities in all types of aisles from apparel to consumables. As we look to expanding to Preschool and “Guardians of Harmony,” I don’t think we should think about Pony as being ‘limited’ to the girls’ aisle. In fact, we look at viewership in the United States, over 30% of viewership is actually boys.

“So the brand is evolving into an all-inclusive gender brand. And while it traditionally started as a girls’ brand, it really has the legs to go just about anywhere.”

Hasbro CEO Brian Goldner added that social media reception to Guardians of Harmony has been “altogether positive” and that they will work with retailers on how to market the line.

MLP had 18 slides in the 232-slide presentation. Play-Doh which experienced another record year with 47% revenue growth absent FX, had the most slides with 20. Play-Doh celebrates its 60th anniversary this year. Nerf became Hasbro’s largest brand in 2015 also experiencing a record year with its various array of blasters. Transformers will have three movies coming up starting from 2017 with the fifth movie in the main series. The 2018 movie will focus on Bumblebee. Unfortunately, there were no slides devoted to Littlest Pet Shop. 


Guardians of Harmony Toy line Debuts Fall 2016


This coming weekend is a major event for toy companies and fans alike known as the New York Toy Fair.  Its kind of like the San Diego Comic Con, but for toys.  Companies of all sizes gather in New York City every February and show off their current and future products to fans and obviously, investors.  We’d actually like to thank the Litzky Public Relations firm who works with Hasbro for the invite to the NY Toy Fair and press preview tour of Hasbro’s section.  Unfortunately we do not have anyone close by and on duty.

Today, an article appeared with exclusive material in USA Today, which features the new toy lineup Hasbro is producing for My Little Pony: Friendship is Magic.  The toy line is dubbed Guardians of Harmony and seems to be a major step away from the traditional figure lines MLP fans are used.  You could say Hasbro may have broken the mold on this one.

The Guardians of Harmony toy line features molded and stylized figures, many featuring multiple articulating parts making the figures very poseable.

The toy line which will debut this fall will be accompanied by a new comic series from IDW.



The upcoming line comes from consumers and fans asking for more adventure and new ways to play with core Ponies such as Twilight Sparkle and Rainbow Dash, says Samantha Lomow, senior vice president of Hasbro Brands for Boys, Girls and Preschool Portfolio. “They just wanted the characters brought to life in a whole new way.”

(Brian Truitt, USA Today)


The Guardians of Harmony toy line, aimed for ages 3 and up, features single figures ($9.99 each) like Rainbow Dash, Pinkie Pie, Shadowbolt and Shining Armor with nine points of articulation — so kids can pose the Ponies in their favorite scenes

(Brian Truitt, USA Today)


A special set with princesses Celestia and Luna ($19.99) brings together the royal sisters for fans, and a giant 13-inch Spike dragon figure ($39.99) comes with removable armor, fireball projectiles and a saddle for other Pony characters to hop on for a ride.

Many of the new figures come right out of scenes from the cartoon, and according to Lomow, a new series of comic books from IDW debuts this fall extending some of the story lines from the series and new toys.

(Brian Truitt, USA Today)


My Little Pony has long fostered a female appeal, yet Guardians of Harmony is another way for Hasbro to release products to satisfy its current large and fervent fan base of girls and boys, young and old.

(Brian Truitt, USA Today)

Full Story via USA Today: http://www.usatoday.com/story/life/tv/2016/02/10/my-little-pony-guardians-of-harmony-exclusive/80103638/