Tag: news

Inside the Numbers: Hasbro’s 2017 Q1 Earnings


Digital gaming spearheaded Hasbro’s 2017 Q1 earnings as the company reported yet another successful quarter. Revenues were up 2% from this time last year. Franchise brands (My Little Pony, Transformers, Monopoly, Nerf, Magic:  The Gathering, Play-Doh, and Littlest Pet Shop) were up 2% led by gains from Transformers, Monopoly, and Nerf. MLP did decline for the quarter, but Hasbro CEO said that brand engagement continues to be ‘high’ as they prepare for an August 1st shelf date for tie-ins to the upcoming movie.

Partner brands did decline 18%, but that was expected as there are Star Wars and Marvel movies coming up later this year. Sales in both those parter brands more than offset games from DreamWorks’ Trolls and Beyblade. Gaming, as mentioned, was up 43% from last quarter (+10% if you throw in Monopoly and Magic: The Gathering). Emerging brands went up 25% for the quarter compared to last year.

Operating profits declined 9% due to an extra week of expenses in the quarter and a shift in the product mix.

Also of note was that this is the first time since 2000 where Hasbro’s quarterly revenue was better than that of Mattel’s who had another rough quarter.

Hasbro looks only set to build on this with the upcoming slate of films such as Transformers: The Last Knight, My Little Pony: The Movie, Star Wars: The Last Jedi, and numerous Marvel movies. We’ll see if MLP will start to grow against after difficult comparison to the highs of 2014 and 2015. Gaming was a pleasant surprise as people are seemingly rediscovering Monopoly and enjoying the plethora of digital gaming options thanks to Hasbro’s Backflip Studios.


Friendship is Magic #53 Preview


A preview for the third and final part of the Friendship is Magic’s current story line is up on iTunes. This issue is currently set to be released on May 3rd. Check it out after the break.

Read more →

Short: Rarity’s Peek Behind the Boutique: Customer Critiques


In what seems to be the final part of a trilogy, here’s this week’s installment of Rarity’s Peek Behind the Boutique: Customer Critiques. Video behind the break.


IDW Solicitations for July 2017

MLP56-cover copy

July solicitations are now out. Check out what’s coming after the break.

Read more →

Preview for “Celestial Advice”

A sneak peek has shown up for season 7’s premiere.

Tara Strong to Help Ring NASDAQ Bell for MLP Season 7

The marketing machine at Discovery Family has been amped up quite a bit in preparation of the Season Seven premiere of My Little Pony: Friendship is Magic which is this coming Saturday at 11:30am ET/10:30am CT. We were warned at Toy Fair that promotional partners would take the brand to “unexpected places” this year–mostly in reference to the upcoming movie. But how about ringing the opening bell at a stock exchange?

That is what Tara Strong, voice of Twilight Sparkle, will help do on Wednesday at the NASDAQ Stock Exchange between 9:15am and 9:30am ET. Strong will be accompanied by Discovery Family Vice President Angela Recio Sondon at the ceremony. Livestreams of the ceremony will be on the NASDAQ website as well as their YouTube and Facebook pages.

On a side note, but an important one at that given the Easter holiday, Tara is featured in an article in People Magazine’s Pets section discouraging the practice of buying bunnies around Easter time and discarding them shortly thereafter. Tara has rescued two bunnies herself according to the article.


MLP Season Seven Preview: The Age of Equestria

My Little Pony: Friendship is Magic is in the seventh house season. The stars look to align for what will be a big year in the franchise with the show beginning its seventh season on April 15th. It will be just the sixth Western Animated show that debuted since 2000 to reach seven seasons.

There are spoilers coming up so if you do not want to know what has been announced for the show, look away now.

Already, we know that the season premiere will NOT be a two-parter and that the comics are supposed to tie in more with the show. We will see the parents of Rainbow Dash for the first time in the show’s 150th episode. We finally get to see Applejack’s parents, though how that will come about is a mystery. William Shatner and Felicia Day will guest star this season. Oh, there is a movie coming on October 6th. If there are no breaks in the season, and assuming that the finale is a two-parter, then Season Seven should end on September 23rd.

Questions still about such as what will become of Starlight Glimmer after the events of the Season Six finale? Will we see more of the new Changeling Kingdom? How will the comics tie in to the show? Will Queen Chrysalis seek revenge on Starlight in Season Seven as she vowed to do? That’s part of the fun of the upcoming season as what will happen next?

There is still plenty of mileage in the show and the franchise surrounding. The hype that will come surrounding the movie is ahead of us and there will be more to come in 2018 as well. Meanwhile, 2017 promises to be big for MLP and it is hoped that the seventh season will be filled with good luck for the show and later the movie in October. The moon for this franchise is now in the seventh house and we’ll see if Jupiter aligns with Mars this year. It all starts again on April 15th!