First of all, I do want to set things a bit clear with regards to MLP’s ratings for “Newbie Dash”. Yes, its viewership was at 190,000 last Saturday and that’s the low-water mark this season. Of course, some of the fandom look at those numbers and turn into the zebras from The Lion Guard. Lack of marketing from Discovery Family does not help in the slightest.
What’s also noteworthy here is the P18-49 rating (.09) which was in the top 150 among original cable programming. “Gauntlet of Fire” was not in the top 150 during it’s day. And as always, a significant percentage of the fandom view the show by means other than Discovery Family and are not included in those numbers. It’s simply more pronounced for this show than most others on television.
Next up for MLP is “Hearth’s Warming Tale”
this last Saturday at 11:30am ET/10:30am CT on Discovery Family.
As for LPS, “Paint A Picture, It Lasts Longer” drew an estimated 107,000 viewers on Discovery Family That’s puts the Season Four average at 140,238 after 21 episodes. The next one is the 100th episode, “Bake Boss” at noon ET/11am CT on Discovery Family.
On to Steven Universe after a four-month hiatus, Season Three is off to a flyer as the pairing of “Super Watermelon Island” and “Gem Drill” fused for the most-viewed toon on Thursday night. It drew an estimated 1.693 million on Cartoon Network, beating out ALVINNN! and the Chipmunks on Nickelodeon (1.594M) which aired 90 minutes earlier. Steven provided boosts for both Regular Show (1.402M) and Adventure Time (1.381M), both of which received their biggest numbers since last September for the former and January for the latter.
Next up is “Same Old World” on Thursday night at 7pm ET/6pm CT on Cartoon Network.
Ratings information for this report comes courtesy of Mitch Metcalf of Showbuzz Daily as measured by Nielsen Media Research.