Animation News for the fans, by the fans.

Our goals are very simple.  To gather news and information about a few select animated shows, and creating a collection of that news in one central location, provided to the readers in the most monotone, un-opinionated and un-bias fashion imaginable.  You know the complete and exact opposite of mainstream news, like news used to be back in the dark ages of television and radio.  The simple mission of relay of information.

We started in December of 2010 as one of the very first fan built media sites of the 4th incarnation of My Little Pony (Friendship is Magic), hence our name and dedication to a fan made background character.  In the fact the original domain used (DerpyHooves.com) was originally purchased and intended to be nothing more than a shrine to the relatively unknown character, collecting her stories and artwork and much like the animated news, gathering them all into a central location.  But our plans changed under the encouragement of others to do more with the site.

Over the years we have evolved our content.  Originally the site was used more as a centralized location for all things “MLP:FiM” that began to post community announcements and other random stuff, such as the very first fan built games, and music.  During the Spring of 2011 we ran multiple archives (artwork, music, fanfics) and several other unique services (forum board, online chat).  Then as we began to build an actual staff behind the site, our secondary founder talked with the ever growing pony fandom and asked what people wanted from a ‘media site’.

The simplest of answers was straightforward news and information about the show itself.  And that is what we did.  For awhile we did include ‘fan content’ from various artists and musicians, but as the numbers heavily expanded and the community dependency on Equestria Daily to give them their daily dose, we dropped publishing fan content and stuck 100% with just the facts of the real show and the crew behind it.

During the hiatus of My Little Pony: Friendship is Magic Seasons 3 and 4, there was the strong possibility that the show might not have been renewed for another season.  The contract for it, along with the contracts of the show’s crew were not renewed for a strangely long time.  So the site executed our secondary plan, which was covering other shows that various editors have come to love.  And since then we have attempted to cover anywhere from 3 to 6 shows.  Successfully?  Eh, kind of, sort of, but not really.

We do not generate a profit, we do not ask for donations, and while we technically had advertisements at one time, they were mostly MLP community related such as conventions and podcasts.  Nor do we look to create a personality and name for ourselves, this should be obvious after 8 years of operations.  We barely use Social Media or engage our readers via comments (actually we pride ourselves on the fact there is no community around our comment section, or comments for the most part).  So as the popularity of social media (Facebook) and how people digested their online content (YouTube) evolved, our site has dwindled down in traffic and numbers, but historically we’ve never cared about those either.

Our site has always been at the hobby level of interest because we do this as a hobby, because we love animation and wanted to provide a simple service to the people.  News and information.

Our staff over the years has dwindled greatly, as people move on, or become too busy in the real world.  Thus our services haven’t exactly been the greatest, definitely not like they once were.  We do what we do because we like what we do, and at least a fair share of others agree, or we have a massive collection of online bots visiting us.  And we’ll keep doing what we do until that stops.

HELP WANTED

We do not set quotas or even really assigned our volunteers jobs.  If you are interested in helping the site out, we usually ask you what you’d like to do.  Our main stage is open to whatever (with editor approval).  We also welcome anyone who would like to syndicate their own content with us (again, with approval).  And at our very core would like to make sure the shows we cover, are covered.  News, information, and episode reviews being the very basic of services.  We are very open to whatever, including adding new shows to our coverage (again…approval).

If you are interested in helping us out and volunteering your time and content, please give us a jingle via e-mail at [email protected].

Our Current Coverage

• My Little Pony (All Generations)
• Star vs. The Forces of Evil
• Steven Universe

Past Coverage

• Wander Over Yonder
• Gravity Falls
• Samurai Jack
• Littlest Pet Shop (2012)