1
00:00:08,140 --> 00:00:14,440
My name is Alexandra and today is my first presentation at PonyRadioCon, as some kind of Hasbro's representative.

2
00:00:14,920 --> 00:00:22,320
Hello everyone and thank you for listening to my presentation instead of staying at home, or sunbathing at park with a cone of icecream.

3
00:00:22,760 --> 00:00:23,440
So...

4
00:00:26,020 --> 00:00:31,560
I am here to talk about brand's recent news, and I see that you like it very much.

5
00:00:33,580 --> 00:00:35,900
My Little Pony has become a world recognised phenomenon.

6
00:00:35,900 --> 00:00:41,800
As you all know, Russia added their own thing to the USA's fandom.

7
00:00:43,580 --> 00:00:48,360
Some celebrities, singers and poets like MLP.

8
00:00:48,360 --> 00:00:54,960
For example, here you can see Lady Gaga wearing a neclace made of MLP figurines.

9
00:00:54,960 --> 00:01:00,800
So even the most famous celebrities make MLP cosplay.

10
00:01:01,740 --> 00:01:06,620
I work at Hasbro's licensing department. What I do?

11
00:01:06,620 --> 00:01:16,180
I expand the brand beyond toys - to clothes and shoes, sock and plushies, hair accesories, nail polish, etc.

12
00:01:16,180 --> 00:01:21,280
There are more than 350 licensees of MLP across the world.

13
00:01:24,180 --> 00:01:30,160
We has reached 2 billions of contacts with target auditory by the end of 2016.

14
00:01:30,160 --> 00:01:37,880
MLP is a brand that expanded beyond its TA (3-6 y.o.) a long time ago.

15
00:01:37,880 --> 00:01:42,360
All genders and ages love MLP.

16
00:01:44,120 --> 00:01:51,000
MLP TV show is on air for 365 days a year in 180 countries.

17
00:01:51,480 --> 00:01:58,320
I'm sure that you all know plot and characters better than me.

18
00:01:58,320 --> 00:02:05,160
TV show is bound for new seasons and today I'm going to tell you a little secret...

19
00:02:05,160 --> 00:02:11,040
I'll show you changes to the main characters in the new movie.

20
00:02:11,800 --> 00:02:13,040
So...

21
00:02:13,980 --> 00:02:18,200
But let's talk about fashion before it!

22
00:02:18,940 --> 00:02:21,960
(MOVIE! MOVIE!)

23
00:02:23,040 --> 00:02:23,800
Yes...

24
00:02:24,380 --> 00:02:26,160
(MORE SPOILERS!)

25
00:02:26,160 --> 00:02:28,140
MLP is a fashion icon.

26
00:02:28,140 --> 00:02:34,280
For example, I'm wearing a sweatshirt by Fyodor Golan, designers duet from London.

27
00:02:34,280 --> 00:02:39,400
There is a Selfridges store at Oxford street in London.

28
00:02:39,400 --> 00:02:43,360
They created this fabulous pony.

29
00:02:43,360 --> 00:02:47,500
The fashion show was at London Fashion Week at the beginning of 2016.

30
00:02:49,620 --> 00:02:51,760
This is Madrid.

31
00:02:52,640 --> 00:02:59,760
Couple of months ago Spanish designer María Escoté made this pony collection.

32
00:03:00,360 --> 00:03:02,900
So MLP is at fashion shows.

33
00:03:04,460 --> 00:03:10,940
Fans will dig it - very interesting ideas, all these sparkling eyebrows...

34
00:03:11,320 --> 00:03:18,580
Very ironic characters representation, just as we like it. Dresses made out of cutiemarks...

35
00:03:23,600 --> 00:03:27,200
(How many pegasi do you need to make one dress?)

36
00:03:28,480 --> 00:03:33,040
These eyebrows! Too bad you can't go to work like this...

37
00:03:34,760 --> 00:03:35,820
(BUT WHY NOT?)

38
00:03:46,940 --> 00:03:47,700
That's all?

39
00:03:48,520 --> 00:03:49,160
So...

40
00:03:51,260 --> 00:04:02,280
Egmont publishing house prints Russian MLP and EG magazines, circulation with 40 thousand a month.

41
00:04:02,280 --> 00:04:12,300
They have more than 40 children's magazines, but only MLP ones are growing. So the brand is strong.

42
00:04:18,120 --> 00:04:23,440
This video shows that MLP is popular among all ages and audiences.

43
00:04:25,080 --> 00:04:28,140
I saw guys like these today...

44
00:04:30,140 --> 00:04:31,120
Hugh Jackman...

45
00:05:05,900 --> 00:05:13,820
You can go over there to Hasbro zone to take a photo with pony figures and win prizes from Hasbro.

46
00:05:28,520 --> 00:05:36,240
We had Friendship Day in Moscow last fall, and I see familiar face here... [nods to video creator].

47
00:05:36,240 --> 00:05:44,680
Some brought their little sisters or brothers... More than 3.5 thousand guests came to this event.

48
00:05:44,680 --> 00:05:51,140
Boys and girls, their parents, cosplayers...

49
00:05:52,600 --> 00:05:56,860
Here how it was... a short look.

50
00:05:59,140 --> 00:06:01,260
It was at Mega Belaya Dacha mall.

51
00:06:03,100 --> 00:06:15,860
We had many play zones, where boys and girls could win 'MLP currency' to buy prizes - toys and accessories at our Hasbro store.

52
00:06:21,280 --> 00:06:24,560
(ARGH! MY EYES!)

53
00:06:28,080 --> 00:06:38,960
I was in charge of MLP clothes and I was very delighted to see little girls who were already in MLP clothes.

54
00:06:50,160 --> 00:06:56,600
We plan to make Friendship Day annual and you can see annouces at mylittlepony.ru

55
00:07:17,060 --> 00:07:26,200
We have a lot of licensed goods. Unfortunately, adult MLP clothes are not good presented in Russia, but we work on it.

56
00:07:26,200 --> 00:07:34,600
For example, at Detskiy Mir store you and your little sisters and brothers can find some...

57
00:07:34,600 --> 00:07:47,880
We have this new summer collection, footwear with wings, for example... EG is also presented.

58
00:07:47,880 --> 00:08:01,400
Over there at the MLP zone you can also find Daisy Design accessories, which is also presented at Moscow stores.

59
00:08:03,420 --> 00:08:14,580
Plushies, creative kits, shampoo, shower gel, bath foam... We also work with Ferrero (Kinder Surprise sweets).

60
00:08:14,580 --> 00:08:20,940
And so we try to make MLP into all categories of goods.

61
00:08:22,460 --> 00:08:25,420
Also magazines and color books.

62
00:08:26,980 --> 00:08:31,200
And of course, we have a new license program for EG.

63
00:08:33,680 --> 00:08:43,280
The most interesting is that we start theater show, sometime at this late fall or beginning of winter.

64
00:08:44,140 --> 00:08:56,600
I can't tell you all details right now, but we are going to show it at 50 cities of Russia.

65
00:08:56,600 --> 00:09:07,860
The show will premire at Moscow. All news will be at MLP site.

66
00:09:12,540 --> 00:09:21,640
I want to show you more... All of you have been at Hamley's Store at Lubyanka.

67
00:09:21,640 --> 00:09:31,140
They also have Furby and Transformers... But more important - big MLP pavilion, MLP karaoke with EG hymn.

68
00:09:33,460 --> 00:09:41,120
So, come to Hamley's to take a photo... you can even make a photo with Princess Celestia at her throne.

69
00:09:44,280 --> 00:09:50,420
The story continues with a new season in 2016 - Explore Equestria.

70
00:09:52,700 --> 00:09:53,420
Yes...

71
00:09:55,940 --> 00:09:57,480
An interesting fact...

72
00:09:58,220 --> 00:10:05,240
All of you know that originally Hasbro is a company that makes toys.

73
00:10:05,940 --> 00:10:15,360
But nowadays the business changes, so now we are going to make our own content.

74
00:10:15,940 --> 00:10:25,400
Now Hasbro Studio makes its cartoons on its own, and Allspark Pictures company will make MLP the Movie.

75
00:10:26,080 --> 00:10:30,220
Where's annouce, you ask? It will come out in 2017.

76
00:10:30,860 --> 00:10:42,980
Original date was November 3, 2017. But probably the release will be pushed to summer 2017.

77
00:10:46,760 --> 00:10:50,680
M6 and Spike wiil be on big screen.

78
00:10:51,400 --> 00:11:03,180
Too bad I can't show you clips from the movie because it's all confidential and I'd have all of you to sign NDA, and that's physically impossible.

79
00:11:03,180 --> 00:11:08,900
I want to tell you in short what's this movie about. It will be a pony blockbuster.

80
00:11:09,960 --> 00:11:13,320
Just like The Lord of the Rings, but about ponies.

81
00:11:22,500 --> 00:11:26,400
I have seen the first screencaps and concept art, but...

82
00:11:26,400 --> 00:11:28,540
(WHAT'S IN IT?!)

83
00:11:30,140 --> 00:11:40,820
I can tell you a small spoiler... At some point of the movie our ponies will be transformed into other creatures.

84
00:11:41,440 --> 00:11:42,320
Yes.

85
00:11:43,260 --> 00:11:50,000
In short, Equestria is in trouble, there will be a lot of baddies...

86
00:11:50,500 --> 00:11:57,660
A lot of bad characters that will try to oppose our ponies.

87
00:11:57,660 --> 00:12:02,800
But as we all know, Magic of Friendship will save us.

88
00:12:02,800 --> 00:12:11,840
Our ponies will have to leave Equestria to find themselves in another world, which is very cruel and scary.

89
00:12:11,840 --> 00:12:17,700
They will feel very tiny in this huge another world.

90
00:12:17,700 --> 00:12:22,840
There will be pirates, hippogriffs, a lot of new songs...

91
00:12:24,320 --> 00:12:30,220
Here we can see Twilight Sparkle with Spike writing invitation for a party.

92
00:12:30,220 --> 00:12:40,980
This is where it all begins - some new star sings at a party, but new disaster ruins everything and all ponies are enslaved.

93
00:12:41,760 --> 00:12:44,680
- Is it real screencaps? - No, it is not.

94
00:12:44,680 --> 00:12:55,140
Guys, I can't show you real movie screencaps, but I can show you transformation of our ponies at some point...

95
00:12:55,140 --> 00:12:58,540
(YES! YES! YES! YES!)

96
00:13:00,860 --> 00:13:05,100
Friendship Adventure... Ponies will become mermaids.

97
00:13:05,100 --> 00:13:08,660
(WOAH!)

98
00:13:14,200 --> 00:13:14,920
So...

99
00:13:15,440 --> 00:13:16,840
I think, at least...

100
00:13:17,540 --> 00:13:20,900
'What? Mermaids? Whaaat?'

101
00:13:20,900 --> 00:13:28,160
It will be forced decision. It's not like 'Hey, I'm going to become a mermaid today!'

102
00:13:28,160 --> 00:13:36,460
They are going to ask for advice another ponies, which was attacked by evil ponies before.

103
00:13:36,460 --> 00:13:45,860
So they will have to go into underground [tongue slip?] kingdom to ask sea ponies for advice how to save themselves.

104
00:13:45,860 --> 00:13:51,860
They will use funny air bubbles to breath underwater.

105
00:13:51,860 --> 00:14:01,400
Very interesting transformation. I have seen screencaps, they are very cute with fish tails. Just amazing!

106
00:14:02,840 --> 00:14:11,060
So... Thank you for your attention, watch MLP show and wait for the movie in 2017. Thank you!

107
00:14:15,700 --> 00:14:17,700
(GIVE US PONIES!)